Monday, January 23, 2012
Android will be the platform of choice for developers, study says
Google's Android will become the preeminent platform for developers over the next 12 months, edging ahead of Apple's iOS, according to a study by research firm Ovum. Nearly all developers, however, will support both platforms.
Ovum's call comes as Android continues to suck up market share, with more companies using the platform to crank out a wave of mobile devices. While iOS has seen its market share growth slow in the recent years, it has always been seen as a more lucrative location for developers to make money. As a result, most apps came to iOS first, and the other platforms second.
That, however, could all change in the coming months, Ovum said. Android's prevalence is getting hard to ignore, and developers have incorporated new business models such as advertising and in-app purchases to spur revenue.
Ovum also said there is growing developer interest in Windows Phone and BlackBerry OS. The results come as both Microsoft and Research in Motion attempt to woo developers over to their respective camps.
"The growing momentum behind Windows Phone indicates that Microsoft has managed to convince developers that its platform is worthy of investment; its challenge now is to persuade consumers," said Ovum analyst Adam Leach.
The study also said developers are abandoning mobile-centric development tools such as Java, Flash and WAP, and moving to HTML5, a Web-based standard that can run across multiple devices and platforms.