Thursday, December 22, 2011

Mindjet Reaches Cloud Altitude with Mind-Mapping Tools for Getting Things Done

Ask Scott Raskin to name the number-one innovation that changed the world of project management and business collaboration, and he has a surprising answer: the whiteboard.

It’s not that the answer is nonsensical—Raskin may well be right. It’s that it’s coming from the CEO of Mindjet, a San Francisco software company devoted to helping workers capture their thoughts and plans digitally. After all, if Mindjet’s 2 million users gave up their laptops, PCs, and tablets for old-fashioned whiteboards, the company would be out of business.

Raskin’s real point, though, is that business people deal with lots of data and ideas, and it’s often helpful to arrange this information visually, in a place where everyone can see it. Whiteboards are great for that—the problem is that they aren’t very portable or shareable (your team in Hong Kong probably won’t see the brainstorming notes that your team in Atlanta captured last night). Mindjet’s “mind mapping” software lets teams organize their thoughts on virtual canvases that can be accessed and modified from any Web browser, with the data on the maps feeding directly into project management tools such as Cohuman, a social task management platform startup that Mindjet recently acquired.

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